Dom Pérignon Creates Glow-In-The-Dark Champagne Range

By P. Joseph

Vintage champagne brand Dom Pérignon has launched a new range featuring labels that illuminate the entire bottle in the dark.

Launched in Mayfair, London, in May, the Dom Pérignon Luminous range is designed to draw attention in dimly-lit clubs and bars.

Through the flick of a switch at the bottom of the bottle, the trademark Dom Pérignon shield lights up luminous green.

Since it began creating vintages in the early 20th century Dom Pérignon has become renowned for pushing the boundaries of innovation.

Each bottle in the Pérignon Luminous range contains the popular Vintage 2002 of the Prestige Cuvée and is priced at £302.

By P. Joseph