Dorchester Hotel Gears up for Indian Wedding Show

By Paul Joseph

The Indian wedding industry is growing at a staggering rate and is currently valued at over £12 billion. With January historically being the peak time that summer brides and grooms in the UK browse for and select their wedding attire, the AASHNI + CO Wedding Show makes a resplendent return to London this January in the lavish confines of The Dorchester Hotel.

The show spotlights the latest bridal, occasion wear and couture collections from the top tier of the Indian and Pakistani design spectrum who will descend upon London, a melting pot for world culture and design, to present their latest bridal and couture collections.

Designers who will be showcasing their creations at the show include renowned names such as Anamika Khanna, Anushree Reddy, Elan, Gaurav Gupta, Sabyasachi, Tarun Tahiliani, Monisha Jaising, Rimple and Harpreet Narula, Jade and ASAL by Abu Sandeep.

Since its launch in 2015, the AASHNI + CO Wedding Show has earned itself a reputation for introducing discerning wedding buyers to ensembles that are distinct and exquisite in form, whilst providing a unique shopping experience that is reframing the cultural and fashion zeitgeist of brides and grooms to be.

It is considered the ultimate high end bridal event, recognised as an intimate platform for cutting edge, elegant designs that define London’s growing market for South Asian and cross over fashion and accessories.

This year’s event, held at the Dorchester Hotel, will give UK audiences the unique opportunity to meet the attending fashion talent, personalities in their own right across South Asia’s fashion landscape.

The show will include a breath taking exhibition lined with the best national and internationally renowned creative talent from the industry with an elegant showcasing of the latest designs, highlighting the exquisitely constructed pieces and allowing the audience to truly experience the form, fit and detail of each garment.

From established A list fashion houses to rising stars and handpicked next generation talents, only the most prominent designers will be participating in the AASHNI + CO Wedding Show.

By Paul Joseph