Dubai Boat Show Hosts First Supercar Promenade

By P. Joseph

Visitors to last week’s Dubai Boat Show had their heads turned by a parade of some of the world’s best supercars.

The first ever Dubai Supercar Promenade drew some of the most illustrious names in the motoring world, including Bentley, Brabus, Porsche and Rolls-Royce.

Among the cars on display were the Brabus 800 luxury sedan, the limited edition Invader L60, and the Porsche Cayenne, a unique concept by car designer Hamann.

Trixee Loh, organiser of the event, said: “The success of the Supercar Promenade shows that the positioning alongside the Dubai International Boat Show is perfect for luxury brand buyers.

“The superyacht and supercar target markets are very similar, catering to an audience who appreciate exclusive and elite brands and Dubai is one of the leading destinations to bring those elements together.”

The Dubai International Boat Show, the Middle East's largest and longest running boat show, ran from March 1st to 5th.

By P. Joseph