Founded by Randy Brandoff, who has previously worked for private aviation companies NetJets and Marquis Jet, Eleven James operates as three-tiered membership scheme, with clients able to choose between various packages.
For $249 a month, members can have access to three watches (or six for $449), each worth around $10,000, per year. Alternatively, they can receive a more exclusive trio of watches – described as the Connoisseur Collection – for $459 per month.
Finally, for a premium of $899 per month, members get to wear three (or six for $1,599) stunning, ultra-valuable timepieces from the company’s Virtuoso Collection.
A personal concierge will guide members through potential selections and styles, with collections including watches from renowned brands such as IWC, Panerai and Patek Phillipe.
“The luxury market has evolved to a world prioritizing access and experiences,” said Brandoff he said.
“Private jets, vacation homes, classic cars, and many other historically prized possessions have all become accessible via various club and shared ownership models that have multiplied in offerings and popularity.”
The company is said to have received $1.4 million in seed funding from numerous investors including Box Group, WGI Group, Kenny Dichter, Ken Austin, Brian Distelberger, Ed Moran, and Jason Saltzman.