Eterniti Motors Set To Emerge From The Shadows

By P. Joseph

An enigmatic new British car-maker, which has pledged to launch one the most luxurious SUVs onto the market, could reveal its first creation at the Frankfurt Motor Show next month, according to industry sources.

Based in London, Eterniti Motors has retained a strong degree of secrecy since its emergence, but claims to be backed by an international group of investors as well as experienced professionals from the worlds of motorsport, luxury cars and engineering.

The company has dubbed its first vehicle a Super-SUV, with sketches and video renderings indicating a luxury, five-door 4x4. It will offer handmade interiors with bespoke interior trims at the customer’s request.

"The car will be very well equipped as standard," said the spokesperson. "But we will do whatever personalisation the customer wants. If they want a diamond-encrusted roof lining, we will do it."

Designed to compete with marque’s such as Bentley and Lagonda, Eterniti Motors believes the new SUV will appeal to consumers in major economic regions from London to the emerging Asian markets.

Eterniti Motors promises the new model will go on sale in 2012.

By P. Joseph