Designed by the Emirate brand A Friend of Mine by Xpoze, the collection was unveiled at an exclusive event at Abu Dhabi’s The Louvre, a museum modelled on the iconic original in Paris.
Etihad presented their designers with an extensive brief for the collection, requiring it to be comfortable, functional, yet striking and innovative, in keeping with the design principles held by the airline.
These creations would also have to be high-quality, wearable onboard for relaxing and sleeping, yet be simple and stylish enough to be worn outdoors or matched with other items of clothing.
In response, A Friend of Mine by Xpoze – which was founded by Rawdha Al Shaffar, Buthaina Al Marri and Fatma Al Muddhareb – delivered a collection inspired by the simplicity, clean lines and timeless elegance of traditional Emirati dress, cleverly combined with current global trends to create an aesthetic unique to Etihad.
The designers chose simple, earthy colours to ensure that the pieces in the collection complement all skin tones, and can be easily matched with other items of clothing for everyday wear.
Etihad Airways was founded in Abu Dhabi in 2003.