Eurocopter Launch “Mercedes-Benz Style” Helicopter

By P. Joseph

Eurocopter, leaders in helicopter transport, yesterday celebrated the world premiere of its EC145 model, billed as a luxurious form of transport for affluent businessmen.

The launch tool place at the European Business Aviation Convention & Exhibition 2011 (EBACE) in Geneva, Switzerland.

Tailor-made for luxury-class business and private travel, the helicopter’s interior design was created in the Mercedes-Benz Advanced Design Studio in Italy and is inspired by the car maker’s luxury-class saloons.

The helicopter boasts deluxe materials, elegant woods, and ambient lighting that can be adjusted to a number of different colour and brightness settings, as well as spacious multi-function boxes with various equipment options.

Prof. h.c. Dr. Gorden Wagener, head of design at Mercedes-Benz, said: “We are very pleased to have realized the first product of ‘Mercedes-Benz Style’ with Eurocopter.

“The interior design of the EC145 ‘Mercedes-Benz Style’ helicopter represents the classic passion of the Mercedes-Benz design language and fulfils the very highest expectations in terms of elegance, luxury and comfort.”

The new helicopter is not the first diversion away from cars for Mercedes-Benz. The iconic German company also works on product design in other fields including furniture, lifestyle products and industrial design.

By P. Joseph