At the frontline of this trend is The Luxury Arctic Travel Company, which specialises in customised high-end adventures through the Arctic circle, taking guests into the most remote parts of the Arctic and Antarctic while never compromising on luxury.
The focus is on private journeys as opposed to shared journeys, with a move away from the more traditional style of travel in this distant and isolated corner of the world and towards intimate, small-group adventures with cherished friends and loved ones.
One of the company’s trips that it currently offers is aboard Legend, a small charter yacht reserved for private groups, into the ice-capped wilderness of Antarctica.
Speaking to Superyachts.com about the yacht, Sebastian John Hipwood, founder of The Luxury Arctic Travel Company, said: "Legend is the most luxurious boat that explores Antarctica, from which guests can explore dramatic landscapes, routes of the first great polar explorers, see penguins and whales, as well as try out canoeing and hiking"
"This trip is for high net-worth adventurous clients, who wish to explore the world’s most remote areas with some of the leading expedition leaders.
"It's different from other experiences in this area because of the intimate and ‘boutique’ size of the boat, and the level of luxury on board, as well as the experience of the team that run the expeditions."
The trip is fully guided by true experts who are passionate about Antarctica and will regale guests with fascinating stories and facts about the region.
The Luxury Arctic Travel Company’s trips to Antarctica aboard Legend start from £24,000 per person. Departures run throughout the year.