Fendi to Open Boutique Hotel in Rome

By Paul Joseph

Fendi is to become the latest international fashion brand to diversify into the world of luxury hotels.

The Italian fashion house is redeveloping its former headquarters in Rome to include the company’s first boutique hotel, along with its largest global store, a lavish apartment and a restaurant.

Situated within a five-story, 17th-century building, the Palazzo Fendi development will feature the state-of-the-art Fendi Private Suites, conceptualized by architect Marco Costanzi and each coming with iPads loaded with maps and soundtracks, plus a diary with Fendi stamps. Suites will range between €700 to €1,600 per night and will open on December 12.

Also housed within the development will be Fendi’s largest store in the world, spread over 10,800 square feet and with a section dedicated to Fendi’s in-house fur atelier.

Meanwhile the award-winning restaurant Zuma with a roof bar will sit on the top floor of the building.

“The venue reflects Fendi’s aesthetic interpretation of its lifestyle in terms of design and is a symbol of the brand,” said Fendi chairman and chief executive officer Pietro Beccari.

Founded in Rome in 1925, Fendi has grown to become one of the world’s most famous fashion brands.

By Paul Joseph