Ferragamo and Bulgari Team Up To Create New Jewellery Collection
Luxury shoe and leather goods maker Salvatore Ferragamo has launched his first jewellery collection, as part of a collaboration with iconic brand Bulgari.
Thee collection consists of three distinct lines: Futurista, Vara, and Gancino, with each line containing luxurious materials such as silver and yellow gold, as well as precious and semi-precious stones.
Gianni Bulgari, a descendant of the Bulgari jewellery dynasty in Italy, said: “To work with a grand fashion house such as Salvatore Ferragamo is a fantastic opportunity in terms of design.
“The fashion, the culture, and the label – it’s openness to the future – permit me to experiment with new styles, more in line with my ideal of modern jewellery. This liberty translates to my ability to use silver, a hard metal too seldom used in the luxury industry.”
The collection has been designed to target wealthy clients who see gold, precious metals and jewels as a safe investment during the enduring global economic downturn. Unlike some other fashionable accessories, the value of watches and gems does not diminish with time.
In particular, Ferragamo hope its new collection will help meet demand amongst the fast-growing Asian market. Speaking to Reuters at a presentation during the recent Milan fashion week, Chief Executive Michele Norsa said he believes the collection will be particularly popular amongst Chinese clients.
Ferrucio Ferragamo, president of the company, said: “The development of the jewelelry collection is the opportunity for the house to expand and enrich its offerings with a product that represents the exclusive value of artisan craft and a commitment to the made in Italy principles, held so deeply by the brand.
“Our strategy is to always undertake projects in line with our identity. Because we had the chance to collaborate with Gianni Bulgari, we decided to follow the jewellery route. Bulgari is one of the most famous of names in Italian jewellery and internationally – of the greatest reputation..."
The collection will go on sale in October at 18 selected stores in Asia, the United States and Europe. Prices have yet to be fixed, but most pieces are expected to be upwards of $1,500.
"To work with a grand fashion house such as Salvatore Ferragamo is a fantastic opportunity in terms of design."