The setting was the iconic Italian town of Maranello – home of Ferrari S.p.A. and the Scuderia Ferrari Formula One racing team – where the stunning car was unveiled during an event presented by Ferrari Chairman Luca di Montezemolo and CEO Amedeo Felisa.
The pair were joined on stage by several other major figures from Ferrari, including F1 drivers Fernando Alonso and Felipe Massa, as well as Piero Ferrari, son of the company’s legendary founder Enzo.
As well as being the car maker’s first ever four-wheel-drive, the FF is also said to be Ferrari’s most powerful and versatile four-seater ever.
Despite its four-seat capacity, it can hit 0-62mph in just 3.7 seconds, and can reach top speeds of 208mph.
The car will debut in six exclusive colours. It will be on display at the Geneva Motor Show this week, where more details, including prices, will be revealed.