Ferrari Named Best International Luxury Brand

By Paul Joseph

Italian luxury sports car makers Ferrari have landed the title of Best International Luxury Brand at an awards ceremony held by the Walpole Association, an exclusive membership club for luxury brands.

The iconic car brand won the award after securing the votes of a panel of luxury industry experts, who deemed Ferrari to be the non-British luxury goods company that has had the greatest impact around the world in terms of sales, innovation, customer service and visibility.

Each year the Walpole association holds an awards ceremony to celebrate luxury-oriented companies – as well as people – that have excelled in promoting activities in the field of global luxury, design and culture.

Speaking after receiving the award, Andrea Perrone, Ferrari’s Brand Senior Vice President. Perrone, said: that: “Walpole has recognised the uniqueness of Ferrari as a company and a brand witha significance that goes well beyond the production of dream cars.

“Ferrari injects luxury, exclusivity and innovation into everything it does, and has always combined the best traditions of Italian manufacturing with an ability to look to the future.”

Other big winners on the evening were fashion house Mulberry, who won the Best British Luxury Brand accolade, and fellow fashion brand Burberry, who walked away with the Best Luxury Brand Online award.

As well as honouring luxury brands, the event was also used to celebrate the achievements of British athletes at the London Olympics, with rower Katherine Grainger and sprinter Jonnie Peacock – both gold medalists in their respective events – on hand to receive Medals of Excellence awards.

The Walpole Association was established in London in 1990 to promote British luxury around the globe.

By Paul Joseph