Ferrari Open Showroom In New Delhi

By P. Joseph

Luxury sports car brand Ferrari last week opened a new showroom in the Indian city of New Delhi.

Local and international media were in attendance for the grand opening, which was hosted by by Ferrari CEO Amedeo Felisa, Commercial and Marketing Director Enrico Galliera, and Ashish Chordia, Chairman of the Shreyans Group, the Ferrari importer for India.

Ferrari racing drivers Fernando Alonso and Felipe Massa sent a video message through from Monte Carlo, where they were based for the weekend’s Monaco Grand Prix. In the video the pair declared their anticipation ahead of a visit to India in October for the first ever Indian Grand Prix.

The street facing the New Delhi location was panelled for the occasion with images of Ferrari past and present, whilst a special preview for the media was held within the venue.

Speaking at the opening, Ferrari CEO Amedeo Felisa said: “Our objective was to launch the Indian market in 2011 and it 's a pleasure to inaugurate this first dealership here today.

“We feel that this is the right moment, considering the dynamism of the country and its economy. Here in India you feel great enthusiasm and a strong connection to the Ferrari brand, which, even before officially entering India, had already around 50 clients in the country.

“Naturally the entire range will be available on this market, imported by the Shreyans Group, the partner we've chosen and who shares with us not just the desire to invest, but also the passion for Ferrari and its values.”

Later that night an exclusive dinner was held for Ferrari clients and enthusiasts to celebrate the occasion.

By P. Joseph