Ferrari Store Showcases Designs For “Cities of Tomorrow”

By P. Joseph

The Ferrari Store in London is currently hosting an innovative window display depicting how future cities can take inspiration from the iconic car brand.

Located on the city’s prestigious Regent Street thoroughfare, the flagship store partnered with Duggan Morris Architects to create the instillation, which are present in all four windows of the shop.

The unique displays, which include Ferrari memorabilia as well as components from past and present Ferrari cars, are designed to show how innovative urban environments of the future can be made.

In the displays, future cities are shown as an eclectic mix of creative engineering, architectural innovation and renovation through imaginative reuse and reinvention. Intelligent building systems are employed to facilitate movement, passive environments and well-being.

The “Cities of Tomorrow” display is on show until Sunday 29th May.

By P. Joseph