Ahead of the Geneva Watch Auction, the sale of a Rolex Daytona was expected to be the main highlight, but the Speedmaster stole the show.
While the previous record for an Omega Speedmaster was $275,508, the recent sale saw the watch, with a reference 2915-1, sell for an impressive $408,500. The pre-sale estimates were only around $140,300.
Speedmasters are Omega’s most collected watches, so it’s no surprise that it yielded some serious interest, especially as it was a First Generation version.
An Omega once owned by the late legendary singer Elvis Presley is currently preparing for sale at auction, and is expected to generate similar furore.
Founded in 1848, Omega has grown to become one of the world's most famous watch brands.