Created in collaboration with cryptocurrency trading platform Regal Assets, the timepiece is available in several different versions for both men and women and is limited to 500 examples for each model.
While the 45mm case of the watch has Franck Muller's instantly recognisable Curvex shape, the dial features bitcoin’s logo in the center and a QR code of bitcoin’s genesis block address. Customers can further customise both the dial and the band of the watch.
Each timepiece comes as a two-piece “Deep Cold Storage” set, with its own unique public address etched on the dial and a sealed USB containing the private key. Users can add their Bitcoin to their wallet or check their balance directly through the dial.
The watch’s QR code and cold storage system were designed in partnership with Regal Assets. The deep cold storage wallet uses “offline generated, non-deterministic TRNGs (True Random Numbers Generated) and the company claims it cannot be hacked.
“We always aim to impact the customer at an emotional level and create a bond between the customer and the timepiece,” says Erol Baliyan, regional director of Franck Muller.
“As a brand, we are a trend maker with a solid track record and are not shy when it comes to adopting innovation. Bitcoin is the millennial gold is the perfect marriage between innovation and personal choice.”
The Franck Muller Encrypto watch is currently available online and at the brand’s Dubai Mall store. It can be purchased by making payment by credit card, bank transfer and also in Bitcoin.
The range starts at $9,800 and goes all the way up to $50,600 for a diamond encrusted version.