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Gilt Groupe Launches Men’s Luxury Retail Site
Online retailer Gilt Groupe has launched a new standalone luxury retail site for men, featuring some of the world’s best known brands.
Park & Bond (ww.parkandbond.com) combines more than 100 brands, including Alexander McQueen, Thom Browne Paul Smith, with editorial features offering shopping and lifestyle advice to men.
The website - which references two of New York’s most stylish streets (Park Avenue and Bond Street) - also hosts a GQ online store featuring a selection of products handpicked from the pages of the popular men’s magazine by its editors.
“Park & Bond is tailored to the specific needs and wants of the American male luxury customer,” said John Auerbach, President of Park & Bond.
“The site provides a unique one-stop shopping experience, giving men immediate access to their favorite brands alongside a wealth of trusted information and guidance to help them look and feel their best.”
Park & Bond is also the first U.S.-based retailer to offer Fits.me technology – a virtual fitting room service that customises mannequins based on shoppers’ individual measurements so they can see how clothes from select brands look on them before they buy.
Founded in 2007, Gilt Groupe has become one of the world’s fastest growing startups of recent years. Last year the company generated $500 million in revenue.