Called The Fascination, the unique piece features 152.96 carats of white diamonds and a 38.13-carat pear-shaped diamond that can be worn as the centrepiece of the watch bracelet – but can also be detached and worn as a ring.
Furthermore, a specially-created diamond watch face can also be inserted into the watch bracelet.
“We are inspired by the rarest and most precious diamonds - their influence is evident throughout everything we do,” said Laurence Graff, founder and chairman of Graff Diamonds.
“The Fascination is an outstanding piece, carefully crafted so it can be worn in a number of different ways - adding a touch of magic to the jewel.”
He continued: “It perfectly encapsulates the ethos of our business, from sourcing the very finest diamonds, uncovering their potential through our cutting and polishing divisions, pushing the boundaries of design, meticulous craftsmanship and attention to detail - resulting in the creation of the most fabulous jewels in the world.”
The Fascination will be on show at the BaselWorld watch fair in Switzerland, which begins tomorrow.
Graff Diamonds was founded in London in 1960.