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Graff Diamonds Unveil “World’s Most Expensive Watch” at Baselworld
London-based Graff Diamonds have launched what is being billed as the world’s most expensive timepiece at the Baselworld watch fair in Switzerland.
Priced at an eye-watering $55 million, the Graff Hallucination features an assortment of candy-coloured diamonds totalling some 110 karats cherry-picked by Graff’s highly skilled team of designers, gemologists and master craftsmen.
Laurence Graff, chairman of Graff Diamonds, said: “The Graff Hallucination is a sculptural masterpiece; a celebration of the miracle of coloured diamonds.
“For many years I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. The Hallucination has made my diamond dream a reality.”
The Graff Hallucination will be on show at Baselworld until 3rd March.
Graff Diamonds was founded in London in 1960 by Laurence Graff.