Graff Diamonds Unveil “World’s Most Expensive Watch” at Baselworld

By Paul Joseph

London-based Graff Diamonds have launched what is being billed as the world’s most expensive timepiece at the Baselworld watch fair in Switzerland.

Priced at an eye-watering $55 million, the Graff Hallucination features an assortment of candy-coloured diamonds totalling some 110 karats cherry-picked by Graff’s highly skilled team of designers, gemologists and master craftsmen.

Laurence Graff, chairman of Graff Diamonds, said: “The Graff Hallucination is a sculptural masterpiece; a celebration of the miracle of coloured diamonds.

“For many years I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. The Hallucination has made my diamond dream a reality.”

The Graff Hallucination will be on show at Baselworld until 3rd March.

Graff Diamonds was founded in London in 1960 by Laurence Graff.

By Paul Joseph