Gucci Celebrate Global Launch of GucciGhost

By Paul Joseph

Iconic Italian fashion house Gucci recently hosted a private event to celebrate the global launch of the GucciGhost Collection at the brand’s flagship store on New York’s Fifth Avenue.

In honour of the event, the store façade has been temporarily redesigned to feature GucciGhost motifs.

The store housed a dedicated GucciGhost visual display as well as 200 limited edition shopping bags customised with GucciGhost symbols, which were exclusively available during the event.

A unique and unconventional music set-up was featured within the store where Trevor Andrew – the brainchild behind the collection – and special guests provided music for the evening.

Additionally, seven unique Snapchat geofilters were created, which can only be activated within the vicinity of a Gucci boutique in US.

Trevor Andrew came to prominence a few years ago when he began to paint his interpretation of the iconic Gucci logo on every surface he could find across New York.

Founded by Guccio Gucci in Florence, Italy in 1921, Gucci has grown to become one of the world’s most famous fashion houses.

By Paul Joseph