Harrods Salon De Perfums Offers Bespoke Fragrances
London department store Harrods has opened its new Salon De Perfum room, an innovative perfumery retail concept that allows visitors to purchase limited edition and bespoke fragrances.
Situated on the store’s sixth floor, the room has been designed to create an intimate consumer experience and includes fine and rare scents alongside exclusive bespoke creations and services.
Mia Collins, head of beauty at Harrods, said: “The ritual of selecting and ultimately purchasing a fragrance is supremely personal. Fragrance has the ability to tap into our core, whether it be by conjuring powerful memories or elevating us to an entirely different mood.
“It can also be an overwhelming experience, with so much choice. We therefore wanted to create a serene and intimate environment for customers to take their time enjoying and learning more about scent.”
She continued: “Within Salon de Parfums, we actively encourage our clients to sit down, enjoy and take their time discovering the best of what fragrance has to offer, whether this be an informal consultation or an in depth interview with a view to creating your very own, unique signature scent. The experience will be unparalleled.”
Within the Salon de Parfums there are 11 branded boutiques. Brands with dedicated areas include Bond No.9, By Kilian, Chanel, Clive Christian, Creed, Dior, Guerlain, Henry Jacques, Roja Dove, Tom Ford and Xerjoff.
Founded by Charles Henry Harrod in 1834, Harrods has grown to become one of the world’s most famous high-end department stores.