Hermès to Open New China Stores

By Paul Joseph

Iconic French fashion house Hermès is to significantly expand its presence in China with the opening of three new stores.

The city of Shanghai will be the first to receive a new Hermès store – the brand’s fifth Maison – before openings in both Chengdu and Beijing – all by the end of the year.

Speaking about changes in the behaviour of China’s luxury consumers, Axel Dumas, chief executive of Hermès said: “The Chinese buy less gifts due to the anti-corruption laws, but it mainly affects the watchmaking sector and wines and spirit.

"Moreover, the changing tastes of Chinese go towards more quality and expertise (savoir-faire) and therefore have no effect on our business in this region.”

Hermès have also announced plans to open new stores in Indonesia, Malaysia and South Korea.

Founded by Thierry Hermès in 1837, Hermès has gron to become one of the world’s most famoys luxury brands.

By Paul Joseph