The latest to do just this is iconic French luxury brand Hermès, who will be using the Swiss watch show to officially launch their newly revamped Cape Cod classic timepieces.
The new designs feature the same beloved square dial for which the watches are famous, but four new styles have been created especially for men: : Manufacture, Bicolore, Cadran laque and Bracelet de force.
Available in a number of colours with alligator, or calf leather strap option, the TGM Manufacture features the in-house Manufacture H1912 movement. It has a power reserve of 50 hours and provides the hours, minutes and seconds functions with the date at 6 o’clock. The silvered dials match the straps in colours like Blue, Anthracite and Black or Opaline for the tan strap.
The TGM Bicolore, meanwhile, has a Quartz movement and plain white dial, but the decorative element is the two-colour smooth calfskin strap. You can choose from two colorways Etoupe/Malta blue or Malta blue/Hermès red.
Featuring a lacquered dial, raised rhodium-plated Arabic numerals, silvered transferred square minute track, and rhodium-plated hands the TGM Cadran Laque is low-key without being invisible. It comes with a 17mm Barenia calfskin leather strap and is available in Hermès red or ebony.
With the TGM Bracelet de Force, you can choose from impressive cuff-style straps in Veronese green alligator, Black alligator, Natural Barenia calfskin or Black Barenia calfskin. Like the Bicolore and features the opaline silvered dial seen also on the Bicolore.
All of these new Hermès watches will be unveiled for the first time at Baselworld between 27 – 30 March.