Hilton Hotels Launches ‘Tempo’ Lifestyle Brand

By Paul Joseph

Millennials are increasingly becoming a key market segment for hotels, and as the traditional hospitality sector continues to be challenged by the likes of Airbnb, it is having to think even further outside the box.

In response to this, prestigious hotel brand Hilton Hotels has created a new lifestyle brand designed to attract millennials seeking new and sustainable travel experiences.

Called ‘Tempo’, the band is designed to meet the needs of ‘modern achievers’ who seek a a hotel experience to reflect their ambition.

Each of the brand’s new properties will include ‘Reinvigorating and relaxing’ guestrooms, shared spaces and amenities that are ‘designed to inspire’, and ‘Culinary journeys’ that promise gastronomic goodness.

Rooms will feature dedicated sleeping zones and offer access to specially curated collections of meditative visual and audio content along with exclusive ‘Get Ready Zones’ fitted with modern wardrobes and amenities.

The properties will also boast inventive public areas and food & beverage offerings such as the ‘Fuel Bar’ developed alongside culinary firm Blau + Associates.

Speaking about the new brand, Hilton CEO Chris Nassetta said: “What we are trying to do with Tempo is create something that allows you to be your best self in terms of its functionality of the room, the physical layouts of the public spaces, the service culture,”

“It’s about being able to keep the style of your life as intact as you can.”

Tempo’s first property is expected to open within the next two years, with a total of thirty in the pipeline.

By Paul Joseph