Holition Offer Jewellery-Hunters A Virtual Experience

By P. Joseph

Visitors to the Garrrard jewellery store on London’s Albermarle Street are being invited to “virtually” try on one of the shop’s most stylish pieces – a diamond and spinel tiara.

Created by augmented reality and 3D solutions specialists, Holition, the innovation is part of UK Vogue’s Street Lights initiative, which runs until Sunday.

The venture has seen a number of Bond Street jewellery shop windows being given a make-over thanks to the high-fashion magazine and students from Central Saint Martins College and the Royal College of Art.

Garrard chose a tiara due to its rarity amongst jewellers, as well as it being synonymous with the brand due to the company creating tiaras and crowns for royalty and society over its 275 year history.

The technology works when someone stands in front of the window, generating an image of the tiara on the person’s head. With a gentle movement the wearer will see the light sparkling from its diamonds.

Holition, CEO Jonathan Chippindale, said: “The Street Lights project provides an excellent platform for Holition to further increase the creativity and potential of augmented reality technology.”

By P. Joseph