Some of the world’s biggest watch brands including Cartier, Montblanc and Panerai will be present for the inaugural event which is being held as a response to strong growth in Asian markets.
Each participating brand will present its latest creations, sharing their history and expertise in front of a vast number of visiting watch connoisseurs.
Fabienne Lupo, chairwoman and managing Director of the Fondation de la Haute Horlogerie, organiser of the event, said: "Watches & Wonders provides a rare opportunity to meet the creators and craftsmen behind fine timepieces, and a chance to experience first-hand the cultural heritage of one of Europe's most exquisite traditions."
The show will also feature demonstrations by highly specialized craftsmen and women, including watchmakers, engravers, enamellers and gem-setters.
The Mastery of Time, an exhibit chronicling the history of time measurement using timepieces on loan from Swiss museums and private collections, will emphasise the industry's past and development through the centuries.
Presently, Asia is the world’s biggest market for Swiss watches.