House of Fine Art Uses VR to Host First Virtual Exhibition

By Jenna Mehdi

As lockdown measures in many countries continue, a whole multitude of businesses and organisations across the globe have turned to innovative new ways of meeting the new normal. One such example, showcasing the excellence of means of virtual entertainment while also contributing towards a very worthy cause, comes in the form of House of Fine Art Gallery’s latest announcement.

House of Fine Art (HOFA) Gallery, based in Mayfair, represents an exclusive portfolio of world-leading contemporary artists from its locations here in London to Mykonos, Greece and Los Angeles, California. At its heart lies a philosophy of ‘supporting rare talent and making their work globally accessible’, and with its first ever exclusively virtual group exhibition, ‘Here and Now’, HOFA Gallery has done just that. 

‘Here and Now’ will feature a collection of artwork from the likes of Katya Zvereva, Joseph Klibansky, Zhuang Hong Yi,  Max Patté and Maxim Wakultschik, among others in HOFA Gallery’s exceptional cohort. HOFA Gallery founders’ aim with this latest venture into the world of digital is to create a private, virtual space for the appreciation of art - whose emotional expression, they hope, will provide some respite from the uncertainty and upheaval of the current climate. 

Exhibition highlights include the works of French artist Florian Eymann, whose sell-out artwork made headlines in Miami recently. Eymann's distinctive reconstructions of renowned portraits by the likes of Leonardo Da Vinci and Vermeer are truly one-of-a-kind, using layering techniques to keep the original works recognisable yet eerily distorted. In-so-doing Eymann highlights the theme of creation from antiquity and contrasts the new unsettlingly against the old. 

Running until the 3rd May, the VR exhibition uses the latest 3D capturing and rendering technologies to capture the highest level of detail and produce a truly lifelike experience. It will be accompanied by artist talks, to enrich the immersive experience. To add to this, HOFA founders have also pledged to donate 100% of proceeds from ex-soldier turned artist Bran Symondson’s work, entitled ‘See No Evil, Hear No Evil, Speak No Evil’, to the NHS. 

Elio D’Anna, Creative Director and co-founder of HOFA Gallery, comments, ‘Like all businesses, and the art industry in general, we’ve been floored by recent events. We’re faced with new challenges and are doing our best to conquer them.’

"Like all businesses, and the art industry in general, we’ve been floored by recent events. We’re faced with new challenges and are doing our best to conquer them."

Elio D’Anna, Creative Director and co-founder of HOFA Gallery

"Like all businesses, and the art industry in general, we’ve been floored by recent events. We’re faced with new challenges and are doing our best to conquer them."

Elio D’Anna, Creative Director and co-founder of HOFA Gallery
By Jenna Mehdi