House of Rolls-Royce Announces New Couture Collection

By Paul Joseph

The House of Rolls-Royce has announced the launch of its Spring/Summer 2017 Couture collection, Dawn – Inspired by Fashion.

Featuring signature detailing in vibrant colour complementing palettes of classic white, the launch marks the latest in a long-standing relationship between Rolls-Royce and the world of Haute Couture.

The two are bound by a common philosophy – taking the very finest materials and crafting them into the most exquisite and desirable luxury goods as expressions of their clients’ tastes and lifestyle.

Under the stewardship of Design Director Giles Taylor, a team of designers were hand-picked from the worlds of fashion, fine textiles and luxury accessories to create the collection. They selected the neutral canvas of white upon which to base three vibrant colours that set the tone for the collection: Mugello Red, Cobalto Blue or Mandarin.

Subtle accents of these colours adorn interior aspects of each Dawn, whilst the ‘Silent Ballet’ of the roof as it rises to provide shelter from the paparazzo’s lens unleashes a brushstroke of colour to catch the style-spotter’s eye.

“Our clients are the very arbiters of fashion, tastemakers who sit in the front row of the Couture shows, themselves influencing evolving trends,” comments Giles Taylor, Director of Design for Rolls-Royce Motor Cars.

“To them, the commissioning of fine luxury objects represents a deeply-involving curatorial process – with different forms of luxury design, craft and execution serving as inspiration for the other. ‘Dawn – Inspired by Fashion’ beautifully expresses the notion that inspiration for truly personal objects is drawn from the passions, tastes and lifestyle of its patron.”  

Like the finest bespoke garments, individuality is forged in the subtlest details. On opening Dawn’s coachdoors, a contemporary Arctic White and Black interior colour scheme is accented by one of the the three vivid colours.

The Arctic White leather of the seats is accented through the embroidery of the headrests, as well as the stitching and piping of the seats. Seamless stitching, a highly-complex craft technique from the world of fine tailoring, is applied to the steering wheel to ensure the perfect line joins the two colours of leather around the rim.

Clients are invited to commission their personal style statement from this November to ensure they appear wrapped in the latest couture offering from Rolls-Royce for the new season next year.

By Paul Joseph