Hublot Creates Watch Collection Made with Real Denim

By Paul Joseph

Swiss luxury watch brand Hublot have designed what is being billed as the first collection of timepieces featuring real denim.

Created in collaboration with Monaco-based jewellers Zegg & Cerlati, the new “Jeans” collection features straps and dials made with real Italian-made denim, and were officially launched last week at the Wellness Hotel Chasa Montana in Samnaun in the heart of the Swiss Alps

The collection comprises three ladies' "Big Bang Jeans" watches and one ultra-technical men's diving watch, the "Oceanographic 4000 Jeans", which is designed to withstand the extreme pressure found at depths of 4,000 metres.

Limited to just 21 numbered watches, the 48mm Oceanographic 4000 boasts a dial made from pressed denim wrapped in epoxy and a choice of two straps: the "City" strap, in denim stitched onto black rubber, and the "Diver" strap – longer than a standard strap – and made to be worn over a diving suit up to 8 mm thick.

Other notable features include a mechanical movement with automatic winding HUB1401, 23 jewels, satin-finished with grey SuperLuminova, a black ceramic clasp, and a power reserve of approximately 42 hours.

The Oceanographic 4000 are only available in select Zegg & Cerlati boutiques at Place du Casino, Monte-Carlo, Ischgl, Austria and Samnaun, Switzerland. The Big Bang Jeans range will also be exclusively available until the end of summer in Monaco.

Hublot was founded in 1980 by Maksim Kuts.

By Paul Joseph