Hublot F1 King Power Watch Revealed During the Chinese Grand Prix 2010

By B. Roberts

After being chosen as the official watchmaker for Formula 1, world renowned Swiss company Hublot has released the F1 King Power, charged with racing inspired designs.

Representing cutting-edge technology, ultimate precision and control, the F1 King Power is a collaboration from the F1 heads and the prestigious Hublot watch creators. The zirconium watch is 48mm in diameter with a bezel designed to evoke the disc brakes on a Formula 1 car. The F1 King Power also features a strap made of high quality rubber and Nomax, a similar material to the overalls of F1 Racing Drivers.

Jean-Claude Biver, CEO of Hublot has been working with the F1 team to construct a powerful and high precision watch that matches the cutting edge technology of a Formula 1 car. The Hublot F1 King Power proudly sports the F1 logo alongside the automatic chronographic movement button, which resembles a Formula 1 steering wheel.

Bernie Ecclestone, CEO of the Formula 1 Group commented: “I have long had a keen interest in watches and the art of watchmaking and I am very pleased to be able to discover this magnificent watch today with Jean-Claude.”

By B. Roberts