Hublot Opens Flagship Boutique in Beverly Hills

By P. Joseph

Luxury Swiss watch brand Hublot has laid down its intentions to make further in-roads into the US market by opening a boutique in Beverly Hills, California.

The new store – Hublot’s first on America’s west coast – is located in the heart of the city’s most prestigious shopping district, on Brighton Way at Rodeo Drive.

A façade of black stone, leather furnishings, glass and metal fixtures, and high-tech details provide the Swiss-designed boutique with contemporary style.

Jean-Claude Biver, Hublot CEO, said: “The new Hublot Boutique creatively reflects the brand’s DNA of luxury and innovative design, bringing to life its vision of fusion.

“Our customers are very special to us, they are part our family, and this space will allow us to take care of them the way they deserve."

The boutique displays Hublot’s full range of watches, including the Big Bang, King Power and Tutti Frutti lines, plus popular limited editions and one-of-a-kind timepieces.

It is also the only location to offer the King Power Beverly Hills, a limited edition of 50 pieces.

Based in Nyon, Switzerland, Hublot was founded in 1980.

By P. Joseph