On May 18, German brand Hugo Boss showcase pieces from the Boss Black Fall/Winter 2012 collection for men and women at Beijing’s National Agricultural Exhibition Center.
The Exhibition Center was set up with a 1, 170 foot runway whilst stark LED beams were also erected to display the items in the collection – “Modern Luxury” being its theme – in all their glory.
Over 1,500 guests, many of them high-profile, were in attendance at the event which also saw Hugo Boss announce that renowned Chinese actor Chow Yun-Fat would be the first model for Asia’s Boss Selection advertising campaign.
Less than two weeks later, Italian brand Armani descended upon Beijing’s art district for a gala, attended by some 1,000 guests, for a “One Night Only in Beijing” fashion show.
In total more than 100 designs – displaying looks for men and women from three different collections – were showcased at the event.
The Armani show drew international celebrities, including singers Tina Turner and Mary J. Blige, and actresses Fan Bingbing and Michelle Yeoh.