Hyatt Unveil ‘Unbound Collection’ of Unique Hotels

By Paul Joseph

American hotels operator Hyatt has announced the launch of The Unbound Collection, an exclusive portfolio of upscale properties offering a unique guest experience.

The properties within the collection – which will include historic gems, contemporary boutique hotels, resorts and more – will have their own individual brand identities, distinct from Hyatt.

Each property will be story-worthy, whether it be through a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience.

Speaking about the new collection, Mark Hoplamazian, president of Hyatt Hotels, said: “The Unbound Collection by Hyatt provides us with a myriad of opportunities to grow, not only in new markets, but also in places we know our guests want to go.

“The collection of properties will allow us to reach the modern traveller who seeks one-of-a-kind experiences, but also wants the reassurance and loyalty program that comes with our brand.

“What really excites us about The Unbound Collection by Hyatt is that this portfolio provides rich social currency through story-worthy, shareable experiences that guests will take with them long after their stay.”

The Unbound Collection by Hyatt launches with properties around the world, including The Driskill Hotel in Austin, Texas; the Hôtel du Louvre in Paris, France; the Carmelo Resort & Spa in Carmelo, Uruguay; and the Coco Palms Resort in Kauai, Hawaii.

By Paul Joseph