A sister hotel to The Ushuaia Club next door, which each night hosts some of the world's most famous DJs, the tower is billed as a swankier version of its older sibling, with suitably sky-high prices to match.
Situated in Ibiza’s Playa d’en Bossa resort, the distinctive tower, visible from miles away thanks to the giant chain of flowers emblazoned on its facade, is patronised by a truly multi-national crowd, with affluent Russian and Arab playboys (and girls) mixing happily with the euro-chic set.
Resplendent with bright red carpets and chairs, the hotel lobby sets the tone, before leading out to a stylish infinity edge pool, complete with podiums that each night are occupied by scantily-clad dancers strutting their stuff to the backdrop of pumping music. A rooftop lounge – only accessible with premium VIP passes – provides the perfect vantage point to enjoy all the action.
Indeed, whilst clubbing is unquestionably the Ushuaia brand's modus operandi, there has been no compromise on luxury, with stylish rooms and suites throughout,the tower as well as some international quality gastronomic choices.
Perhaps the most striking of the accommodations are Ushuaia’s “Fashion Victim” suites, which boast quirky design features including round beds with circular mirrors on the ceiling, vanity mirrors and a freestanding shower in the centre of the room. Private outdoor terraces come with jacuzzi tubs – perhaps the only luxury feature in the room that could be termed ‘conventional’.
As for food and drink, the stand-out offering is unquestionably the Montauk steakhouse. Located on the tower's ground floor, incongruously close to the aforementioned podium dancers, Montauk boasts as its executive chef Richard Turner, co-founder of the highly regarded Hawksmoor steakhouse chain in London. Montauk offers prime cuts using Spanish, British and other high grade aged beef, and is already on a par with the best steakhouses anywhere in the world.
If it’s more casual dining you’re after, then a poolside Oyster Bar and Infinity Cocktail Bar provide an all-day service, or you can head next door to the Beach Club where a permanently bustling taverna-style eatery offers freshly caught fish amongst its sizeable menu.
The Ushuaia Tower experience is certainly not for the faint-hearted. But anyone looking for an authentic Ibiza clubbing experience whilst enjoying the lap of luxury will not be disappointed.