Iconic James Bond Rolex to be Sold at Auction

By Paul Joseph

The original James Bond Rolex watch worn by actor George Lazenby in the 1969 movie “On her Majesty’s Secret Service” is to go under the hammer later this month.

The legendary timepiece will be auctioned as a part of the Fine Watches sale to be held by the French Auction House, Artcurial.

Now replaced with Omega, James Bond and Rolex have had a long affiliation - and this watch in particular played a crucial role in the film and has been extremely well preserved over the years.

The pre-Daytona chronograph is a made-to-order piece with a red second hand, instead of the more typical stainless steel silver, and was custom crafted by Bucherer – one of the prime watch retailers of that era.

Artcurial will hold the auction on July 18, where it will showcase 32 additional Rolex watches as part of the collection.

As an added bonus, whoever walks away with the Bond watch will also be given the original invoice copy which comes with handwritten words, “This is the watch for James Bond.”

Last year, a Submariner timepiece worn by Roger Moore in the movie “Live and Let Die” fetched $373,319 at auction.

By Paul Joseph