InterContinental Launches Luxury Hotel Brand for Chinese Travellers

By Paul Joseph

Hotel chain InterContinental is vying to capitalise on one of the world’s most burgeoning markets by launching a new luxury hotel brand in China.

Called Hualuxe Hotels, the brand’s properties is catering to Chinese consumer demands by featuring authentic Chinese design, as well as offering space for entertaining, including tea rooms. More than 100 million Chinese tourists travelled abroad in 2014.

The first Hualuxe hotel opened in Yangjiang in Guangdong province in February, while the second opened in Nanchang, Jiangxi province this week

Over the next two decades, InterContinental plans to open 100 Hualuxe hotels across China, as well as global destinations popular with Chinese tourists, including Paris, New York, and London.

InterContinental Hotels was founded in 1946.

By Paul Joseph