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Introducing Chanel’s New Première Velours Timepiece

By Paul Joseph

The world’s most revered watch and jewellery brands presented their latest designs at the annual Baselworld fair in Switzerland last month, including iconic French fashion house Chanel.

For 2019, the Chanel Première collection welcomed its newest member, Première Velours, at the show, a stunning timepiece featuring an 18-carat yellow gold case with a black velvet-touch rubber strap.

The modern, minimalist reinvention of the Première classic, created in 1987, is also offered with a dial set with 116 brilliant-cut diamonds.

Chanel’s Première Velours timepiece is available with a dial set with 116 brilliant-cut diamonds.

The Première collection also includes the Première Midnight in Vendôme series, which strikes a balance between horology and high jewellery. These one-of-a-kind pieces include an 18-carat yellow gold-cuff watch embellished with Japanese cultured pearls, faceted onyx beads and square motifs set with brilliant-cut diamonds.

Also being showcased in Basel was the brand’s Mademoiselle collection, which draws on Coco Chanel’s appreciation of objets d’art, is inspired by Coromandel folding screens, or Chinese lacquerware, from the 18th century.

Among this collection is the Mademoiselle Privé sautoir, a unique long chain necklace that echoes the artistic depictions on those commanding Coromandel screens, with sculpted 18-carat beige gold and 50 brilliant-cut diamonds.

Another notable piece is Chanel’s Mademoiselle Privé sautoir chain necklace, featuring a sculpted 18-carat beige gold timepiece, with 50 brilliant-cut diamonds. The use of the 18-carat beige gold, an exclusive Chanel alloy, is also seen on the entire case, bezel and bracelet of the new Code Coco watch.

Baselworld 2019 took place from 21-26 March.

By Paul Joseph