Launched in three different versions, the bejewelled key-fobs are available in limited numbers with each unit taking anywhere between 100 and 300 hours to create by the company’s master craftsmen.
The range starts with the Quantum line, which comes studded with 3.6 carats of diamonds and 175 grams of gold, and is priced at about $55,000,
The Serenity line is the company’s mid-range option, priced at roughly $100,000 and featuring 20 carats of diamonds and 175 grams of gold.
At the top end of the range is the Phantom, which costs close to $562,000, making it the world’s most expensive car key – pricier, even, than a limited edition Lamborghini SVJ.
For that you get a key encrusted with 34.5 carats of tiny diamonds on the outside along with other precious stones and 175 grams of solid 18-carat gold. The customer also gets the option to customise the key by choosing the materials for the centre section.
All three variants are available in a limited run of 20, each available for a wide range of luxury car marquees including Bugatti, Bentley, Aston Martin, Maserati, Lamborghini, McLaren, Mercedes-Maybach, Rolls-Royce, Porsche, and Mercedes-Benz.
Awain is not the only company to come up with bejewelled key fobs. In 2016, Optimal Innovative Solutions launched a custom key for the Koenigsegg Agera R that was covered with 40 carats of diamonds and priced at $250,000.
Then last year a company called Senturion introduced a $270,000 bracelet-shaped car key that was studded with diamonds and made from a 4 billion-year-old meteorite.