J Craft Teams up with Carol Joy Beauty Products

By Paul Joseph

J Craft Boats, the Swedish luxury powerboat manufacturer, has entered a global partnership with Carol Joy, the premium beauty products brand.

The collaboration will involve both companies working together on a worldwide events programme and joint marketing efforts focussing on the Eastern European and Asian markets.

J Craft CEO, Aleks Milakovic, said: “At J Craft we are very selective about who we partner with and it is important that any brand sharing a platform with us adheres to the same ideas of luxury, quality and service that J Craft does.

“Carol Joy clearly meets these criteria and we are delighted to be working with them at a global level.”

Alicia Reinoso, marketing manager at Carol Joy, said: “Partnering with J Craft is a wonderful opportunity for Carol Joy to broaden the reach and understanding of our brand.

“We have worked with the J Craft team for the last 12 months and are thrilled at the prospect of partnering with them on a longer term, more strategic basis.

"There is a wonderful synergy between the brands; both aim to deliver a little of ‘La Dolce Vita’ to their customers.”

J Craft boats are manufactured in Gotland, Sweden. The company also has offices in Stockholm, London, St Tropez and Monaco.

By Paul Joseph