Jacob & Co Partner with Bugatti on New Watch Series

By Paul Joseph

French supercar maker Bugatti has teamed up with American jewellery house Jacob & Co for a new seven-year partnership that will yield a series of exclusive co-branded timepieces

The move comes as Bugatti ends a successful 15-year collaboration with Swiss watch brand Parmigiani Fleurier in pursuit of new ventures.

With the stated aim of “pushing the limits of what seems mechanically possible,” the partnership was announced just before the start of BaselWorld 2019, currently taking place in Switzerland, and has commenced with two new watches showcased at the prestigious event.

“For this project we found the right partner in Jacob & Co., because we are both absolutely dedicated to innovation with superb technology, absolute beauty, craftsmanship and the highest quality of the materials”, said Stephan Winkelmann, President of Bugatti.

The partnership has commenced with the launch of two new Bugatti-themed timepieces on display in Switzerland. The first  is the Twin Turbo Furious Bugatti Edition, which comes finished turquoise around the dial to compliment Bugatti’s 110-year anniversary Chiron.

Only 39 of the timepieces will be made, with 18 in carbon fibre, 18 in rose gold and 3 in diamonds.

The second watch is the Bugatti Chrono Edition Limitee 100 Ans, which pays tribute to the founding of the car brand by Ettore Bugatti 100 years ago in 1909. Based on the sporty Epic X Chronograph, 110 examples of the watch will be made to mark each year since Bugatti was created.

This watch also features a forged carbon case along with the colours of the French flag, along with a special rubber strap inspired by the distinctive rear sections of Bugatti supercars.

The watches will be on display at BaselWorld 2019 until 26 March.

By Paul Joseph