The video intersperses footage of Del Rey performing her new song “Burning Desire” – which includes the lyrics “I drive fast, wind in my hair, I push you to the limits, cause I just don't care”, with shots of the F-Type in road action.
Last year, Lana Del Rey signed a six-figure deal to become the face of Jaguar’s new F-Type, which will begin delivery to UK customers in mid-2013.
Ian Armstrong, Jaguar's global marketing communications director, said: "Lana Del Rey is a world-class singer-songwriter.
“In this video, she has used her unique ability to conjure, reflect and then reinterpret an aesthetic from a different era both for herself and for the F-Type."
Available in three models – the F-Type, F-Type S and F-Type V8 S – the two-seater, convertible sports car is billed as representing a return to Jaguar’s traditional design principles, focusing on performance, agility and driver involvement.
The F-Ttype is available for £58,500, the F-Type S for £67,500 and the F-Type V8 S for £79,950.