Jaguar Launches “Alive” Campaign

The video centres around Jaguar’s XF sports sedan, the XJ full-size luxury sedan, and the XK coupe and convertible flagship vehicle.

As well as the new film, Jaguar has also introduced a subtle update to its famous Leaper logo, which now features a shiny metallic finish as well as the Jaguar name situated below it.

The new logo’s typeface also includes a shiny finish and is similar to the style used for the badges on several Jaguar models such as the XF and XJ.

Adrian Hallmark, Jaguar global brand director, said: “Jaguar is a brand at the beginning of a rebirth and a relaunch.

“We have developed an all-new brand positioning, effectively a brand reset.”

Founded as the Swallow Sidecar Company by Sir William Lyons in 1922, Jaguar has grown to become one of the world’s most popular automobile brands.