Jaguar Marks its Debut as Official Car Sponsor of Wimbledon

By Paul Joseph

British luxury carmaker Jaguar has marked its debut as the official car sponsor of the 2015 Wimbledon tennis championships at the Wimbledon Summer Cocktail party.

Guests were chaperoned to the glamorous event in a fleet of Jaguars, including the all-new Jaguar XE sports saloon car, put on by the brand to mark the occasion.

Hosted by American fashion house Ralph Lauren and fashion magazine Vogue, the party was attended by an array of celebrities from the worlds of tennis, fashion, film and music.

Laura Schwab, UK Marketing Director at Jaguar Land Rover, said: “Jaguar is excited to be able to celebrate these important landmarks before Wimbledon.

“These events will provide Jaguar with incredible exposure in London over the next three weeks. With the British tennis season coinciding with the launch of the Jaguar XE, it’s a fantastic platform to showcase our new product.”

Jaguar will supply 170 vehicles to support tournament operations at Wimbledon this year, including the new Jaguar XE, along with the XF, XF Sportbrake and XJ models.

This year marks Jaguar’s 80th anniversary.

By Paul Joseph