The video, entitled “Jaguar at Play” and, shows the Jaguar XKR-S, XFR and XJL Supersport – all boasting 5.0-liter V8 engines – traversing both jungle and urban terrains.
Designed by the Spark44 ad agency, the video also features a backdrop of melodic Spanish guitar music.
David Pryor, Brand Vice President of Jaguar North America, LLC, said: "Jaguar represents distinctive design and pure performance.
"This new television spot truly communicates the excitement surrounding the brand with our new high performance line-up. The ad boldly shows off the three highest performing models in the Jaguar fleet."
He added: "We couldn't be more proud of our 2012 model year collection and are thrilled to showcase it through a spot that reflects a new, progressive approach to the brand."
All three Jaguars in the video were launched in the last two years, with the XJL Supersport being the most recent model.