Jaguar Models Featured in New Video

By Paul Joseph

British luxury car-maker Jaguar has created an advertising video showing some of its latest models in action across two very contrasting landscapes.

The video, entitled “Jaguar at Play” and, shows the Jaguar XKR-S, XFR and XJL Supersport – all boasting 5.0-liter V8 engines – traversing both jungle and urban terrains.

Designed by the Spark44 ad agency, the video also features a backdrop of melodic Spanish guitar music.

David Pryor, Brand Vice President of Jaguar North America, LLC, said: "Jaguar represents distinctive design and pure performance.

"This new television spot truly communicates the excitement surrounding the brand with our new high performance line-up. The ad boldly shows off the three highest performing models in the Jaguar fleet."

He added: "We couldn't be more proud of our 2012 model year collection and are thrilled to showcase it through a spot that reflects a new, progressive approach to the brand."

All three Jaguars in the video were launched in the last two years, with the XJL Supersport being the most recent model.

By Paul Joseph