The American actress features in a series of new images for the luxury jeweller, shot by world-renowned photographer Patrick Demarchelier.
For the campaign, Alba is shot wearing layered pieces of Piaget along with a mix of white, yellow and rose gold.
The photographer teamed up with celebrity stylist Brad Goreski, make-up artist Lauren Andersen and hair stylist Renato Campora to create six distinct looks.
Perhaps the stand-out image is a black and white portrait of the 30-year-old star wearing a dazzling white gold and diamond Possession cuff, earrings and ring.
Born in California, Alba is known for her starring roles in movies including “Fantastic Four,” “Sin City,” “Valentine’s Day,” “The Killer Inside Me,” and “Little Fockers".