Jewellery Arabia 2012 Set to Draw Global Crowds

By Paul Joseph

The 2012 edition of Jewellery Arabia, the biggest jewellery and watch event in the Middle East, is expected to attract a global audience of industry figures and enthusiasts when it takes place in Bahrain in October.

Held over five days at the Bahrain International Exhibition and Convention Centre, the show will feature over 550 exhibitors from 30 nations who be showcasing an array of luxury jewels, including watches, necklaces, bracelets and precious stones.

As well as the renowned brands themselves, a host of jewellery retailers, designers and manufacturers from all over the world will also be in attendance for the prestigious event, which will be spread over an impressive 15,500 square metres of exhibition space.

Amongst the prominent jewellery houses with a presence at the show will be Audemars Piguet, Breguet, Chopard, Harry Winston, Hublot, Omega, Panerai, Patek Phillipe, Piaget and Vacheron Constantin, all of whom will be hoping to make an impact in front of a lucrative Middle Eastern market.

Joining these high profile brands will be some of the Middle East's finest retailers and manufacturers, lead by a selection of Bahrain's leading jewellers, including Bahrain Jewellery Centre, Asia Jewellers, Al Mahmood Pearls, Al Zain and Devji.

Fawzi Al Shehabi, Arabian Exhibition Management's director of sales and marketing, said: "Over the last 21 years, Jewellery Arabia has steadily evolved into the single most important jewellery and watch exhibition in the Middle East.

“Its reputation, size, quality of exhibits and sheer variety is unique in the region. The show is seen as an essential buying event for private collectors and the trade. Incredible designers choose Jewellery Arabia as their sole platform in the Middle East, whilst many more use the exhibition as an opportunity to showcase exclusive and new collections.”

Last year's show attracted over 42,500 visitors.

By Paul Joseph