Jewellery Vending Machine Unveiled in New York Store

By Paul Joseph

American upscale fashion brand MZ Wallace has unveiled an innovative vending machine in its flagship Manhattan store.

Located in New York’s fashionable SoHo district, the store has given over some of its retail space to a vending machine that sells a range of fine jewellery from renowned jeweller Marla Aaron.

Arriving just in time for Valentine’ Day, customers who visit the store to purchase MZ Wallace’s famous totes and bags, can also peruse a jewellery selection that ranges from $125 to $1,496.

The styles in the vending machine have been hand-picked by MZ Wallace co-founder Lucy Wallace Eustice and the range’s designer.

To add to the interest, a short film, called 'Love Is Everything', is displayed on a screen  on the front of the machine.

The vending machine has previously undergone stints at the Brooklyn Museum and William Vale Hotel in New York.

MZ Wallace was founded by Monica Zwirner and Lucy Wallace Eustice in 2000, designing nylon bags & accessories targeted at women who lead dynamic lives.

By Paul Joseph