Jimmy Choo & Swarovski Create Personalisation Service

By Paul Joseph

Luxury goods brand Jimmy Choo and crystal makers Swarovski have teamed up to create a unique personalisation service that allows connoisseurs to weave their own personal mark on their newly purchased accessories.

The innovative customisation service gives buyers the chance to create their very own personalised Jimmy Choo shoes and bags with Swarovski crystals of their choice.

Christened as ‘Jimmy Choo X You’, the service will offer several bespoke options including sparkling letters, symbols and phrases to go over the brand’s accessories.

To add a further layer of exclusivity, the service will only be made available in selected stores around the world.

The Jimmy Choo X Swarovski personalisation service will be offered in London’s New Bond Street store and Harrods outlet, as well as stores in Paris, Milan, Moscow, the US, China, Hong Kong and Japan.

Founded in 1996 by eponymous Malaysian fashion designer Jimmy Choo and British fashion journalist Tamara Mellon, Jimmy Choo has grown to become one of the world’s most renowned makers of luxury shoes, designer bags, and accessories.

By Paul Joseph