Jimmy Choo to Launch Debut Men’s Fragrance

By Paul Joseph

Luxury goods brand Jimmy Choo has released details of what will be its first ever men’s fragrance.

Set to hit stores next month, the fragrance, called ‘Man’, was blended by renowned perfumer Anne Flipo and is described as opening with lavender, developing a heart of pineapple leaf and finishing with a drydown of patchouli.

Sandra Choi, Creative Director at Jimmy Choo, said: “I see fragrance as another accessory; I wanted to create something that would be an object of desire for the Jimmy Choo Man enhancing his independent spirit and complementing his effortless sense of style.”

“We used the finest part of the patchouli for the most sophisticated of signature fragrances.”

The fragrance will come housed in a bottle shaped to resemble a traditional antique hip flask with metallic detailing and a leather cap. Prices will range from €42 for a 30ml spray up to €77 for 100ml version.

Founded by the eponymous Malaysian fashion designer in 2011 as a luxury shoe maker, Jimmy Choo has since diversified into leather goods and accessories.

By Paul Joseph